12 Archetypes: Definition, Theory, and Types

Carl Jung described archetypes as models of people, behaviors, and personalities. Learn about the major archetypes that Jung identified and their characteristics.

An Analysis of Carl Jung's 12 Primary Archetypes and Their Influence on Human Personality and Behavior, PDF, Archetype

What Are Jungian Archetypes, and How They Can Help Develop Your Characters

Brand Archetypes: The Definitive Guide [36 Examples]

The 12 Common Archetypal Characters in Storytelling & How to Use Them - Between the Lines Editorial

What are Carl Jung's archetypes, and what is their purpose? - Quora

Character Archetypes: 8 Examples and How-to Write Them

Carl Jung On 12 Personality Types, by Som Dutt, Philosophy Simplified

What are Brand Archetypes and why are they important?

The 12 Common Archetypal Characters in Storytelling & How to Use Them - Between the Lines Editorial

Archetypes