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Chart: Barbie's Popularity Props up Mattel Revenue
Barbie Partners With Boss Beauties For A New NFT Collection
How to Implement Barbie Movie's Marketing Strategies in Your Business
Greta Gerwig's 'Barbie' Dream Job - The New York Times
Not Your Mother's Barbie: How Mattel's New Dolls Aspire to Inspire - Knowledge at Wharton
Virtual Drop - Barbie Boss Beauties – Mattel Creations
Introducing Entrepreneur Barbie
Mary Pipher, Who Inspired 'Barbie,' Has Changed Her Mind About the Dolls
Barbie® Celebrates International Women's Day with Global Campaign to Inspire the Next Generation of Female Leaders
Barbie Has a New Boss! Meet Mattel's New Senior Vice President of Barbie, Head of Dolls - Gifts & Decorative Accessories
What 'Barbie' Says About the Gender Wars - POLITICO
Gretchen Whitmer Would Like You to Meet 'Governor Barbie' - The New York Times
Barbie's a boss but not a business model