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HBO MAX Becoming MAX is a Branding Blunder Beyond Belief

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I would love to have been in the pitch meeting where the execs at Warner Bros Studios were "sold" on the idea of dumping the iconic HBO branding in favor of Max (yes, the

HBO MAX Becoming MAX is a Branding Blunder Beyond Belief

HBO MAX Becoming MAX is a Branding Blunder Beyond Belief

HBO MAX Becoming MAX is a Branding Blunder Beyond Belief

HBO Max Rebrands as “Max”— But Why? – PRINT Magazine

HBO MAX Becoming MAX is a Branding Blunder Beyond Belief

HBO Max Debuts to Brand Confusion and Carriage Disputes

HBO MAX Becoming MAX is a Branding Blunder Beyond Belief

The Regime' review: Kate Winslet stars in HBO Max minseries

HBO MAX Becoming MAX is a Branding Blunder Beyond Belief

HBO MAX Becoming MAX is a Branding Blunder Beyond Belief

HBO MAX Becoming MAX is a Branding Blunder Beyond Belief

HBO Max Branding - Darryl Mascarenhas

HBO MAX Becoming MAX is a Branding Blunder Beyond Belief

HBO Max Branding - Darryl Mascarenhas

HBO MAX Becoming MAX is a Branding Blunder Beyond Belief

How HBO Max Is Celebrating Launch Week With Brand Partners

HBO MAX Becoming MAX is a Branding Blunder Beyond Belief

HBO Max decision harms theaters for profit - Washington Square News

HBO MAX Becoming MAX is a Branding Blunder Beyond Belief

Thursday, May 27: The One We've Been Waiting for: 'Friends' Reunion Special on HBO Max

HBO MAX Becoming MAX is a Branding Blunder Beyond Belief

Why did HBO Max change to Max? Branding critics weigh in

HBO MAX Becoming MAX is a Branding Blunder Beyond Belief

HBO MAX Becoming MAX is a Branding Blunder Beyond Belief

HBO MAX Becoming MAX is a Branding Blunder Beyond Belief

Billboard's 2023 Power 100: Executives List Revealed