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Black Pink and BTS are two of the major international success stories from this wave of K-pop, but what does the way they approach their music and personal branding say about the past and future of the most popular musical genre there is?
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From BTS to BLACKPINK, the Power of K-Pop Has No Bounds — Spotify
Universal signs K-pop girl band to Interscope - can they repeat BTS success? - Music Business Worldwide
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