HBO Max's New Branding Is a Mess. The App Is Even Worse

Can HBO Max Rebrand Avoid Becoming Internet Roadkill? - Bloomberg

HBO Max is about to get an even worse name

Tomorrow is HBO Max's third anniversary. Thoughts on the OLD service? : r/HBOMAX

The Guide #73: Plus or minus? How one symbol took over streaming, Television

Warner Bros. to Replace HBO Max With New 'Max' Streaming Service - MacRumors

Everyone hates the new HBO streaming service, 'Max

WBD relaunching HBO Max to just Max (speculative new name) in the belief that “the HBO name turns off many potential subscribers” : r/Fauxmoi

HBO Max and Warner Bros. Discovery seem to be on fire, and that's on purpose - The Verge

Warner Bros. Discovery's Max Streamer Ripped as a Terrible Brand Strategy: 'Insanely Bad Decision' - TheWrap

HBO Max is about to get an even worse name

The Backlash Against Warner Bros.' HBO Max Plan Explained

HBO Max is now officially just Max : r/TwoBestFriendsPlay

I tried Max and it just makes me miss HBO Max even more

What the End of HBO Max—and the Rise of 'Max'—Means for Streaming