The Coca-Cola Company maintains the longest continuous relationship with the Olympic Movement, having sponsored the 1928 Olympic Games in Amsterdam, and every Games since.
Coronavirus resurgence still impacting on IOC sponsor Coca-Cola
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The Coca-Cola Company
The Coca-Cola Company
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Olympic sponsors paid big money for the Beijing Games. So where are all the ads?
Being an Olympic sponsor is a disadvantage' says former Coca-Cola UK marketing boss