Inside IKEA's Digital Transformation

How does going digital change a legacy retail brand? According to Barbara Martin Coppola, CDO at IKEA Retail, it’s a challenge of remaining fundamentally the same company while doing almost everything differently. In this Q&A, Martin Coppola talks about how working in tech for 20 years prepared her for this challenge, why giving customers control over their data is good business, and how to stay focused on the core mission when you’re changing everything else.

Ikea's Augmented Reality Catalog Will Let You Peek Inside Furniture

IKEA's Evolving Customer and Retail Experience

Digital Bulletin - IKEA's DesignOps revolution

How IKEA's In-house Agency Content Factory Is Building a Glorious Future

IKEA – Virtual Reality Showroom

How IKEA is stepping up its digital transformation

6 successful digital transformation examples

The Digital Transformation To Keep IKEA Relevant: Virtual Reality, Apps And Self-Driving Cars

Digital Transformation Strategy: Why It's Important and Benefits for Businesses - Mind Studios

How IKEA Is Stepping Up Its Digital Transformation?

Reimagining Retail with IKEA Digital Transformation & New Store Formats - MarketScale

IKEA on Oxford Street and the future of high-street retail - VTEX

Digital transformation at IKEA - and we are all in

IKEA launches AI-powered design experience (no Swedish meatballs included)

Inside IKEA's Digital Transformation with Barbara Martin Coppola, CDO at Ikea Retail — Warehouse Automation