M&M's Introduces Purple Character (But No New Candy Color)

Mars says the new character was "designed to represent acceptance and inclusivity."

The Purple M&M Is Already Getting Shipped With A Fast-Food Mascot

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The purple M&M is here, but not the way you might think

M&M's Announces Limited Edition Packaging 'Flipping The Status Quo' That Celebrates Women

M&Ms: A Crunchy, Colorful History - M.B. HENRY

Gender Questions Are Not New for M&M's Mascots

M&M's reveals new purple candy character, first in a decade

Are Purple M&M's Being Added to Your Favorite M&M Colors?

M&M's Adds a Purple Character to the Crew – but Not to Candy Packets

M&M's 'spokescandies' controversy, explained - Polygon

Was the Recent M&M's Announcement Just a Stunt Leading Up to the Super Bowl? - The New York Times

New Inclusive M&M's Character Isn't So Inclusive

M&M's Limited Edition Packs Spotlight New Character, Women Innovators