Por un escritor de hombre misterioso
While the Brazilian Bum Bum Cream catapulted the brand’s awareness, Sol de Janeiro’s expansion into the perfume mist category is what really boosted the brand’s bottom line, said Heela Yang, the brand’s co-founder and CEO. According to its parent company, L’Occitane, which bought the company at the end of 2021, Sol de Janeiro experienced a 174% sales increase to $454 million in the six months ending September 30.
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A message from Sol De Janeiro CEO, Heela Yang Tsuzuki – Sol de Janeiro
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