Apple switched up release strategies a bit in 2018 with the two high end $1,000+ models released initially, followed by one priced $250 to $350 less. The iPhone XR arrives in six color options and honestly it may be the best option for the masses.
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HVDI Clear Magnetic Case for iPhone Xr with Mag-Safe Wireless Charging, Soft Silicone TPU Bumper Cover, Thin Slim Fit Hard Back Shockproof Anti-Yellow Protective Case for iPhone Xr (6.1 inch)
Apple iPhone XR review: Lower cost comes with camera, reception compromises
iPhone XR review: The best iPhone value in years - CNET