Influence: The Psychology of Persuasion by Robert Cialdini

Robert Cialdini is an American social psychologist and author born in 1945. He is best known for his research on influence and persuasion, and his book "Influence: The Psychology of Persuasion" is considered a classic in the field of psychology and has sold millions of copies worldwide.

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Influence: The Psychology of Persuasion

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Influence: The Psychology of Persuasion by Robert Cialdini