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“Attractiveness, similarity, compliments, contact, and cooperation can make a person more influential.”
Dr Robert Cialdini Science of Persuasion - Applied to Marketing
The 6 Principles of Persuasion —
Influence, New and Expanded: The Psychology of Persuasion: Cialdini PhD, Robert B: 9780062937650: : Books
How Lawyers Can be More Persuasive: Robert Cialdini
Influence, New and Expanded: The Psychology of Persuasion: Cialdini PhD, Robert B: 9780062937650: : Books
How to Use Cialdini's 6 Principles of Persuasion to Boost Conversions - CXL
Dr. Robert Cialdini's Seven Principles of Persuasion
Influence: The Psychology of Persuasion, Revised Edition: Robert B. Cialdini: 9780061241895: : Books
Influence: The Psychology of Persuasion, Revised Edition: Robert B. Cialdini: 9780061241895: : Books