Scrub Daddy uses TikTok to reach Gen Z

From 'Shark Tank' to TikTok: How Scrub Daddy became a viral sensation with Gen Z - Philadelphia Business Journal

Scrub Daddy wipes away its TikTok competition - Wavemaker Global

Best Brand Tiktoks of 2022 - Movement Strategy

How To Get TikTok Famous: 7 Steps for Brands

Economical Excellen TikTok is going crazy for this new Scrub Daddy product that makes, mop daddy

Marketing to Gen Z: How to Get It Right

Scrub Daddy Has Taken Over TikTok, Why?

9 Book Marketing Musts I Learned from Scrub Daddy on TikTok, by Shayla Raquel

TikTok commerce: A guide for brands

Do's and Don'ts to Reach Gen Z on Social Media + Examples

Fohr, Blog

I couldn't believe what I had stumbled upon : r/CleaningTips

Social Media Changed How Brands Talk to Us, but Are the Jokes Wearing Thin? - The New York Times