The IKEA Effect: Understanding the Psychological Phenomenon of Ownership and Attachment

The IKEA Effect, coined by researchers Norton, Mochon, and Ariely in 2012, refers to the tendency for individuals to overvalue and develop a stronger attachment to products they have played a direct role in creating or assembling. This effect has been widely observed and studied across various conte

The Ikea Effect”: Your Product Isn't as Valuable as You Think

What is the IKEA Effect? The psychology of IKEA explained —

The IKEA Effect: Understanding the Psychological Phenomenon of Ownership and Attachment

How the 'Ikea effect' subtly influences how you spend

The Conversation: The IKEA effect - Recipe for sales a complex mix - NZ Herald

PDF) The IKEA effect: When labor leads to love

IKEA Effect: How Online Customization Adds Value

The IKEA effect: how we value the fruits of our labour over instant gratification

The IKEA Effect: Unveiling the Secret Behind IKEA's Success