Ikea's “Trailblazing Mail” delivers best ROI of the year

The Swedish retailer’s campaign, developed with Rapp, is the fourth winner in the “Trailblazing Mail” series

Jakob de Ruijter on LinkedIn: 11 Ways to Get More from Your Marketing Today

Jakob de Ruijter on LinkedIn: 11 Ways to Get More from Your Marketing Today

Ian Price on LinkedIn: IKEA's playful mail campaign drives 19,000 in-store voucher redemptions…

Shaun McMurray on LinkedIn: Ikea's “Trailblazing Mail” delivers best ROI of the year

Isabel Locheron on LinkedIn: Exporting to the EU?

Audrey LECOLLE-JOUANNAUD sur LinkedIn : Ikea's “Trailblazing Mail” delivers best ROI of the year

Jacqui Keevil on LinkedIn: Who Gives A Crap used geo-targeted mailable postcards to drive a 140%…

Emma Shaw on LinkedIn: Letterboxable items help improve first time delivery

Caroline Kelly on LinkedIn: IKEA's playful campaign drove people into store