What Yankee Candle Reviews Reveal About COVID-19 Trends

Northeastern assistant professor shows how one Twitter joke about Yankee Candles led to a breadcrumb trail of COVID-19 trends.

Yankee Candle Sage & Citrus Wax Melts, 3 Packs of 6 (18 Total),Medium Green & Balsam & Cedar Wax Melts, 3 Packs of 6 (18 Total)

Entering the European market for candles

Yankee Candle Reveals Its Inspiring 2022 Scent of the Year

Yankee Candle Fragrance Oil Sweet Home Scent for Ultrasonic Aroma Diffuser 0.5 Fl Oz (Pack of 1) : Home & Kitchen

Zero scent': could negative reviews of smelly candles hint at a Covid surge?, Coronavirus

Covid Slashed Consumer Choices. This Is Why They Aren't Coming Back. - WSJ

The surprising way covid-19 may be affecting scented candle reviews - The Washington Post

Scented Candle Market Size, Worth, Outlook & Industry Statistics By 2030

Why did he suspect a COVID surge was coming? He followed the digital breadcrumbs

Yankee Candle Index

COVID-19 Archives - College of Social Sciences and Humanities