TikTok has flipped the script on the music industry, and everyone from artists to analysts and even marketing bosses at the top labels are trying to catch up.
TikTok advances consumption of the music industry – The Rubicon
Alt.Latino
How TikTok Has Changed the Music Industry – Stargazer
Pop Culture
TikTok has changed music — and the industry is hustling to catch up : NPR
Harper examines how Tik Tok, digital platforms are changing the music industry, Nebraska Today
shoot goal to the future|TikTok Search, shoot goal to the future
TikTok Is Creating Music Stars – And The Music Industry Is Watching : Consider This from NPR : NPR
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Did TikTok Kill the Music Video? Artist Strategy Is Changing To Clips – Billboard, tiktok
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