Marc Mielau, BMW’s vice president of brand, discusses the company’s identity update — and clears up confusion about the new transparent logo.
BMW speaks out on “misinterpretation” of new logo - Design Week
Understanding The Power Of Brand Awareness - FasterCapital
Mandala #13 - Mandala Madness - Art, Abstract, Soul, Color, Life, Body, Peace, Generative, Love, Dream, Buddha
Examination of Firearms Review: 2007 to 2010 - Interpol
CFD meshing of BMW M6 in wind tunnel.
MISC: 2020 by MISC - Issuu
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What I learned in 8 years of Digital Transformation at Mercedes-Benz
Eight Things You Need To Know About Design Systems, by Mikail Gündoğdu, Tradecraft
I thought politics weren't allowed? : r/Undertale
Consumer Recollection and Car Logos
2014 BMW 328i xDrive Gran Turismo: What's It Like to Live With?
Technical Aesthetics: Using the Lessons of the Bauhaus to Inform Modern Product Design
BMW, PDF, Marketing Communications