BMW's new flat logo is everything that's wrong with modern logo

BMW is introducing a new logo, the biggest redesign it’s had in over 100 years. The new design is a more modern and flatter look, with a transparent background that replaces the outer black ring. It was first featured on the i4 electric sedan concept.

BMW Flat Logo Revamp - A Smart Move or a Failure?

New Porsche logo for firm's 75th anniversary

Here's How BMW Screwed Up Its Logo Redesign

BMW Flat Logo Revamp – A Smart Move or a Failure?

BMW unveils flat logo in first rebrand for two decades

Why a Flat Logo Design is for You

The best car logo redesigns we've seen yet

BMW Flat Logo Revamp – A Smart Move or a Failure?

The Evolution of Automakers' Logos