BMW's new flat logo is everything that's wrong with modern logo design - The Verge

BMW is introducing a new logo, the biggest redesign it’s had in over 100 years. The new design is a more modern and flatter look, with a transparent background that replaces the outer black ring. It was first featured on the i4 electric sedan concept.

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Wondering why brands are updating their logos to flat design? We have the answer for you!