Not just kid play: Toy companies aim more products at older adults

Toymakers are tweaking original classic games or coming out with new ones that embrace an audience that’s been around for a while: people over 65 years old.

Toys aren't just for kids anymore. They're also for the over 60s

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Blast into battle with the 2-in-1 Optimus Prime Blaster, powered by Nerf. Imagine epic battles with the figure in robot mode, then convert to blaster mode to take the battle to the real world! The battle on Earth is no longer between the heroic Autobots and the evil Decepticons. Transformers: Rise of the Beasts introduces mysterious factions, the Maximals, the Predacons, and the Terrorcons, in an epic 90s globetrotting adventure.

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Not just kid play: Toy companies aim more products at older adults

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Not just kid play: Toy companies aim more products at older adults

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