Viewership of streaming TV overtook cable for the first time in July — it's no longer the underdog.
Viewership of streaming TV overtook cable for the first time in July — it's no longer the underdog.
Nielsen - NEW: Streaming surpassed cable for the first time ever with 34.8% share of U.S. TV viewership in July! 🚨 Find out what caused the shift in our new edition of
New data: Linear TV fell below 50% viewing share in July for the first time - Insider Intelligence Trends, Forecasts & Statistics
Streaming claims largest piece of TV viewing pie in July
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Streaming Viewership Finally Beats Cable, Signaling Another Paradigm Shift for Advertisers - MarketScale
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U.S Streaming viewership surpasses cable TV for first time; Netflix, Prime Video reach new heights - IBTimes India
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